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December 3, 2014

PAMM to Debut Music Video by Future Brown featuring Maluca

Future Brown

Pérez Art Museum Miami will premier a new music video, Vernáculo, by DJ collective Future Brown at the museum's signature Art Basel Miami Beach event on Thursday, December 4. The video, commissioned by PAMM for the event, is from Future Brown's debut album on Warp Records slated for release this winter. It will be projected on the museum’s façade and screened in the auditorium on December 4, and the full video will be available via pamm.org in mid December. Directed by Rory Mulhere, the video features Maluca, who is also performing at the PAMM event. Appropriating the advertising language of global beauty brands like L’Oreal and Revlon, Vernáculo is an exercise in capitalist surrealism. Stills from the video are below.

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