Digital Marketing Coordinator

Requirements: 
  • Bachelor’s Degree in Marketing/Communications or related field
  • 3-5 years of experience in a similar digital marketing role
  • Strong understanding of current online marketing concepts, strategy, and best practices
  • Demonstrable experience in ecommerce, SEO, PPC, email marketing, and social media
  • Solid knowledge of website and social analytics tools (e.g., Google Analytics, Sprout Social, etc.)
  • Knowledge of graphic design basics (e.g. Adobe Creative Cloud) for content creation
  • Demonstrable experience with photography
  • Must be a resourceful, self-motivated, self-starter who takes initiative
  • Ability to organize and prioritize work, with the ability to adapt quickly and pivot based on immediate needs
  • Experience with writing, editing, and crafting content for social media
  • Must have excellent interpersonal skills and be able to work as a team player and partner in achieving goals
  • Must have flexibility to work some nights and weekends based on event/exhibition schedule

Essential Functions included, but are not limited to:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and digital advertising campaigns.
  • Strategize, develop and implement digital campaign strategies/campaigns based on audience identification, establishing and reaching objectives and KPIs to generate growth, and connect with audiences.
  • Work hand in hand with the marketing/communications team to guarantee maximum optimization on campaigns and creative strategy.
  • Manage online brand campaigns to raise brand awareness.
  • Work with PAMM Shop to increase ecommerce brand visibility and sales.
  • Responsibility for planning and budgetary control of all digital marketing.
  • Review new technologies and keep the company at the forefront of developments in digital marketing​.
  • Work with every department in the museum; set priorities for multiple projects competing for scarce time and resources.
  • Other duties as assigned by the Director of Marketing and Communications.

Social media

  • Oversee the social media strategy for PAMM. Also give guidance and strategies for PAMM Shop, working collaborative with the content creator.
  • Audit existing digital channels and processes and suggest improvements.
  • Work with various museum departments to lead the creation, development and delivery of multimedia content for use on website, and through various social media channels.
  • Ensure the overall quality of new and emerging multimedia products created for the museum.
  • Work with PAMM digital journalist to manage production of multimedia content for use on website, social media, etc. Video content may include artist interviews, exhibition installation, behind-the-scenes footage, promotional videos, etc.
  • Respond to customer services inquiries and reviews via internal (e.g. Facebook, Twitter, etc.) and external (e.g. TripAdvisor, Yelp, etc.) online platforms.
  • Must have flexibility to check social media during nights and weekends.
  • Observe established museum and industry standards and recommend updates to those standards by:
    • Adhering to museum’s established graphic identity and style manual
    • Keeping abreast of developments in web and multimedia design and communication and digital design tools and techniques
    • Observing legal copyright requirements

Development, tracking, and analysis

  • Produce digital marketing plans, reports, and presentations that facilitate the achievement of results.
  • Collaborate with team on exhibition/event wrap reports.
  • Evaluate customer research, market conditions and competitor data.
  • Identify trends and insights to make informed decisions to drive attendance to the museum.  
  • Utilize strong analytical ability to evaluate end-to-end customer experience and ROI across multiple channels and customer touch points.

Email marketing

  • Manage and oversee email marketing schedule.
  • Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
  • Collaborate with other departments to write copy for email marketing campaigns.
  • Devising strategies to increase email subscribers, open rates, and click-through rates.

Website

  • Develop, deliver, maintain and update the museum website to provide an engaging visitor experience by:
    • Developing and, on an ongoing basis, updating content and graphics in collaboration with the education, curatorial, development, and marketing/communications departments, graphic designers, and others as appropriate.
    • Devising strategies to drive online traffic to the company website.
    • Tracking conversion rates and making improvements to the website.
    • Developing and maintaining clean, well-structured formats.
    • Developing the website navigation by categorizing content and funneling traffic through content.
    • Developing web and other multimedia applications and components.
    • Developing and enforcing content and display standards.
    • Ensuring that all design elements, templates and finished solutions work within a variety of browser types and screen settings along with the museum’s graphic standards
Contact: 

Send resume and cover letter to resumes@pamm.org with “Digital Marketing Coordinator” in the subject line.