Alexa Ferra has been the Director of Marketing and Communications since 2017. She joined the museum in 2011, in its iteration as Miami Art Museum, and supported the monumental transition to its current brand identity and world-class facility. She’s held five different positions within the department and currently oversees all marketing and communication efforts for the entire organization including public relations, brand identity, content strategy, advertising, digital marketing strategy, and more. Prior to joining PAMM, Ferra held various positions at the University of Miami, the Conroy Martinez Group, and República Havas. Ferra was born and raised in Miami and graduated from the University of Miami with a Bachelor of Science in communications.