Red, White & Blue ARTFORHUM by artist Rafael Ferrer is a neon text sculpture made in 1973. It measures one and a half feet by nine feet and is hung in landscape orientation, meaning its longest side runs parallel to the floor.The neon text reads “ARTFORHUM” in all capital letters which are evenly spaced from one another. The typeface used is a bold and condensed iteration of the Akzidenz-Grotesk font, used in Artforum Magazine. It is a sans serif outlined block lettering. The word is written in three separate colors from left to right: Red, White and Blue. The leftmost letters “A-R-T” are made of a rich red neon, the center letters “F-O-R” are made of a bright white neon and the rightmost letters “H-U-M” are made of a cerulean blue neon. The black electrical wires are visible through the letters, and drape down underneath each colored section to connect to their power source.Artforum is an international monthly magazine specializing in contemporary art. The magazine’s founder, John P. Irwin, Jr named the magazine after the ancient Roman word forum hoping to capture the similarity of the Roman marketplace to the art world’s lively engagement with public debate and commercial exchange. The magazine features in-depth articles and reviews of contemporary art, as well as book reviews, columns on cinema and popular culture, personal essays, commissioned artworks and essays, and numerous full-page advertisements from prominent galleries around the world